Indianapolis Motor Speedway Museum

Winner: Museum of the Year 2025 – The International Historic Motoring Awards

RWS Global partnered with the Indianapolis Motor Speedway Museum (IMSM) to lead the creative vision for the Museum’s first major renovation in nearly four decades. We developed a bold, immersive design strategy that reimagines the Museum as a global destination for racing fans, cultural tourists and students alike. The revitalized space features seven permanent and three rotating galleries, interactive exhibits such as INDYCAR racing simulators and pit stop challenges and behind-the-scenes access to rare racing artifacts. Central to the redesign is a new STEAM education hub, which offers hands-on learning experiences to inspire the next generation of motorsports innovators. The renovation also includes a restoration facility where visitors can watch live vehicle restoration work in action, blending education with preservation.

Through dynamic storytelling and cutting-edge exhibit design, RWS Global helped the IMSM engage more diverse audiences and strengthen its cultural and educational impact. With over 55,000 artifacts and more than 200 historic vehicles, the reimagined Museum celebrates the rich legacy of the Indianapolis Motor Speedway and the Indianapolis 500 while providing fresh year-round experiences for over 150,000 annual visitors.