RWS Global Builds Excitement at the Detroit Zoo with BRICKLIVE Leased Experience
The global phenomenon BRICKLIVE is assembling at the Detroit Zoo this summer.
Presented by Michigan First Credit Union, this limited-time installation, which runs daily through September 4, 2023, will feature more than 70 dazzling toy brick sculptures spaced throughout the Zoo – mostly along the 3-acre gravel trail located near the Zoo’s northern border.
From a 7-foot elk and 12-foot giraffe to a 10-foot gator and a massive mako shark – more than two million bricks will spark curiosity, joy and amazement for guests of all ages, making BRICKLIVE the best and most fun memory-making event in metro Detroit. In addition to marveling at the intricate toy sculptures, guests will also have the chance to capture their new memories at exclusive selfie stations inside a jungle-themed Jeep or a larger-than-life Venus flytrap!
This amazing experience is the result of a new partnership between RWS Global, BRICKLIVE’s U.S. representative, and the Detroit Zoo. RWS Global team members collaborated with the zoo to combine two single BRICKLIVE shows into this current mega-show experience, while also providing design and project management for the show’s install.
Copyright © Brick Live Group Limited. All rights reserved. Brick Live Group Limited is an independent producer of BRICKLIVE and is not associated with The LEGO Group. LEGO® is a trademark of LEGO Juris A/S.
About RWS Global
Built upon more than 120 years of combined expertise from its subsidiaries, RWS Global launched in 2023 as an industry-leading team of four powerhouse companies—RWS, ted, JRA and ARC. Together, they form the world’s largest producer of live experiences. Headquartered in New York City, London and Cincinnati, RWS Global provides ideation, design, technical, casting and operation services to create extraordinary entertainment, live events, exhibits, destinations, décor and brand attractions.
On land, at sea and everywhere in between, RWS Global produces over one million live moments every day. RWS Global employs a diverse team of world-class designers, creators, producers and more, including the casting and recruitment of over 8,000 performers and technicians annually. RWS Studios, located in New York City and London, comprises over 100,000 combined square feet of creative and meeting spaces, a costume shop, rehearsal studios, performer housing, fully equipped casting studios, acoustically treated music rooms and more.
RWS Global’s subsidiaries include RWS, the leader in live moments by bringing to life unforgettable in-person experiences; ted, Europe’s largest leisure entertainment experience company; JRA, an award-winning creative studio specializing in master planning, design and project management and ARC, providing casting for theatre, film, TV and commercials. Together, RWS Global’s companies have served an impressive roster of clients that includes Apple, Azamara, The Coca-Cola Company, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and many more. For more information, visit rwsglobal.com.
